If Popflex bought
P.F. Chang's
This is a creative exercise where I provided new ideas to our company to enhance the customer experience at P.F. Chang's.
Functional Design / Branding + Accessibility
2026
Popflex
Popflex is a small business that started with posting fitness videos on YouTube and expanded into a national clothing & fitness line sold at Target!
Cassie Hoe: CEO & Head Designer
Cassies brand is successful because she designs for her audience. She takes comments into account, does polls on instagram and tells personal stories to relate to her audience. She has built a community through personal story telling.
design for the customers
ACTION:​ Get Customer Votes
Polls on Instagram/social for menu favorites
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What’s your favorite wine for Wine Wednesday?
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Choose the next cocktail’s glass shape!
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What color should our next refresher drink be?
ACTION:​ Connect with Customers through Personal Story Telling
Share personal stories behind dishes
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interview cooks, people who celebrate LNY, etc.
focus on our heritage
ACTION:​ Tell OUR STORY
Make "Our Story" prominent on homepage, LET’S OWN IT!
designing with a WHY
ACTION: Designing for THUMBS! Creating our mobile experience more direct & moving navigation to bottom of the screen.
BONUS: Change Shopping Cart Icon to represent heritage
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Chinese Takeout Box
summary
ACTION
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Integrating polls & interviewing our audience
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Focus on our Heritage through storytelling on our homepage & through social media
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Design to solve problems, creating an accessible & customized, thumb friendly, one handed mobile experience